We were given the opportunity to brand and launch a brand new Esports live event series starting in London, UK at the Royal Albert Hall.

The events match celebrities with pro gamers to go head to head in a series of competitive matches, with special musical guests and fan participation, for a night of music, gaming, and entertainment.

We future-proofed the branding to create something Esports Live could grow into over time and across all cultures. A full identity system to evoke the excitement of this exploding industry and sport.